Digitally communicate with customers in real time!
Triggered messaging refers to sending automated messages to customers based on specific actions or behaviors they take. Some benefits of triggered messaging include:
- Messages are forwarded automatically after a particular action is conducted.
- Triggered messages increase the number of touchpoints with a store, as well as grow their awareness, thus helping with sales.
- The content of a message is tailored to a particular recipient. The recipient feels special, receiving a message with personalised content.
- Triggered messages don’t provoke negative reactions because they only contain information that is beneficial for the user.
- Messages can be sent using SMS or Whatsapp.
Trigger-based marketing has been found to be more than 400% more effective than push notifications
Goals of triggered messages
The main goal of triggered messaging is to encourage a user to act. A well-designed triggered message chain is a pre-planned, consistent, multi-leveled communication. There’s no other marketing messaging channel of a similar automation and personalisation grade, as triggered text messaging.
Benefits:
- Increased engagement: Triggered messages are highly targeted and relevant, which can increase engagement and lead to more conversions.
- Improved customer experience: Triggered messages allow businesses to provide personalized and timely assistance to customers, improving their overall experience.
- Increased revenue: By sending targeted, relevant messages at the right time, businesses can increase sales and revenue.
- Cost-effective: Triggered messaging is often cheaper than traditional marketing methods, as it is automated and does not require manual effort.
- Better customer retention: Triggered messages can help retain customers by keeping them engaged and informed about their account and purchase history.
Automated Cutomer Loyalty Process for Car Washes / Petrol Stations / Shopping Centres
After joing the loyalty program, our process reads the license plate from a specialised camera. We then compare that plate to our loyalty database, if found, customer receives a message depending on their visit count.
Other Triggered Messaging Examples:
